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Social & Community Management

From building foundational strategy and policy, to creating compelling content that drives followership and engagement, we’ve done it all when it comes to social media. Across industries, we’ve created and grown accounts, worked hand-in-hand with influencers, and built and executed on editorial calendars to drive awareness, growth, and demand.

Ideation

Before any content hits the feed, we get to know the brand from the inside out. For every client, we start by immersing ourselves in their voice, values, and audience expectations. Then, we craft a tailored social strategy built to grow — not just followership, but trust.

For each account, we develop a flexible playbook focused on:

  • Brand Voice & Messaging – A consistent, relatable tone that mirrors how the brand would speak if it were a person.
  • Content Strategy – A curated blend of thought leadership, cultural relevance, and interaction-driven posts designed to keep audiences coming back.
  • Influencer & Partnership Plans – Mapping out key collaborators, from community champions to trending creators, to amplify reach and foster genuine connections.
  • Growth Frameworks – Combining organic content with data-backed paid campaigns to drive engagement and discovery at scale.

This foundation sets the tone for everything that follows — from long-term campaigns to spontaneous viral moments.

Execution & Production

Once the strategic framework is in place, we move into execution, ensuring that every post, campaign, and interaction is aligned with our broader goals. Examples of these include:

  • Cystic Fibrosis Canada – foundations social media policy and strategy, creation of social presence and creation of innovative opportunities for people to connect despite health challenges.
  • International Council of Museums – innovative content creation across multiple international institutions, ideation and creation of multi-museums for viral social events such as #SuperbOwl and international #MuseumsWeek.
  • Beakerhead – real time social listening and content activation driving event attendance across city-wide event sites and national media coverage.
  • Doors Open YYC – development of branded social media accounts and growth from 0-1000+ followers in >3 months, driving an inaugural event with 10,000 attendees with ongoing positive brand reputation and influence. 

We believe in delivering measurable results that make a tangible impact. Our clients don’t just see metrics; they see their brands thriving, connecting with customers, and hitting new milestones. 

Results & Impact

The world of social media is always shifting, so we keep up to date with the latest across all the platforms to help you build relationships, nurture brand-loyalty, and drive the results that matter. Our results have included:

  • Content driven social: through the combination of SEO rich content and highly engaging social media activations we drive a 25% YoY increase in web traffic from organic social, and consistent 7% engagement rate for a global tech company.
  • Influencer activation: we worked with micro and macro influencers to build and activate engaging content that drove a 100% YoY increase in product sign ups and a 75% lift in followership for a global SaaS company.
  • Brand awareness: worked in collaboration with a team of volunteer photographers and content creators to build a social following and content so engaging that it was picked up by national and international digital and mainstream media – for a local arts and culture non-profit.
  • Results driven ad campaigns: through expressive, emotive ads on Meta, LinkedIn and Google Ads, we drove a 150% YoY increase in visitorship and coupon downloads across multiple tourist attractions as part of a local attractions consortium. 

Expand your orbit

We’re a multi-disciplinary creative agency specializing in digital design, storytelling, and visual media. For over a decade, we’ve launched brands, campaigns, and content that don’t just shine—they leave a lasting impact.

If you’re ready to break through the atmosphere of ordinary and leave a mark that burns bright, you’re in the right place.