Unbound Merino
User Generated Content

When we approached Unbound Merino, they were already known for their premium Merino wool apparel, but they recognized a gap in their testimonial and influencer marketing strategy. They needed high-quality UGC for social that was both eye-catching and informative, serving as a springboard for prospective influencers to follow their lead.

Our goal? To create content that was authentic, relatable, and aligned with their brand aesthetic, while showcasing the versatility and benefits of Merino wool.

Ideation

Before diving into content creation, we collaborated with Unbound Merino to define their audience and clarify the key product benefits to highlight. We crafted a narrative that would emphasize the performance-driven qualities of Merino wool, such as:

  • Temperature Regulation – Keeping wearers warm in the cold and cool in the heat.
  • Moisture-Wicking & Quick-Drying – Ideal for travel and active lifestyles.
  • Odor Resistance – Wear for days (or weeks) without needing a wash.
  • Packability & Durability – Fewer clothes, more versatility.

With these benefits in mind, we scripted six UGC-style videos designed to resonate with travelers, minimalists, and adventurers. Each video positioned Merino wool as the ultimate travel companion, featuring real-world scenarios like:

  • Surviving winter in the Rocky Mountains – Layering for warmth without bulk.
  • Enduring the dry heat of the Nevada & California deserts – Breathability and sweat control.
  • The 30-day T-shirt test – Wearing one Unbound Merino shirt for a full month.
  • Tackling odor-heavy environments – Visiting farms, city streets, and crowded spaces to put the fabric’s anti-odor properties to the test.

Execution & Production

Authenticity is the driving force behind successful UGC, so we crafted videos that felt real and unfiltered, while still maintaining high production value. Here’s how we brought the content to life:

Filming

To maintain an organic, relatable feel, we filmed using:

  • Natural lighting for a realistic, everyday look.
  • High-quality camera footage—clean but not overly polished.
  • Casual first-person voiceover narration, guiding viewers while allowing easy flexibility to for edits on talking points.
  • On-body shots—try-ons, close-ups of the fabric’s texture, and styling tips.
  • Dynamic movement clips—walking, stretching, and layering for active lifestyle appeal.
  • Lifestyle integration—pairing pieces with different accessories and outfits in diverse settings.
  • A raw & real aesthetic—prioritizing genuine reactions and experiences over scripted perfection.

Editing & Optimization

Once filming was complete, we curated and refined the content to align with platform trends and engagement strategies:

  • Selected the best clips—those that felt the most natural and engaging.
  • Added captions & text overlays—reinforcing key product benefits.
  • Integrated music & sound effects—leveraging trending audio for increased visibility.
  • Enhanced with light color grading—ensuring consistency with Unbound Merino’s brand aesthetic.
  • Formatted videos for multiple platforms—optimizing aspect ratios for: 9:16 for TikTok & Instagram Reels / 1:1 for Instagram feed posts / 16:9 for YouTube Shorts & website embeds.
  • Included clear calls-to-action (CTAs)—driving engagement, clicks, and conversions.

Results & Impact

By executing a highly strategic and engaging UGC campaign, we provided Unbound Merino with a library of content they could use to attract and inspire future brand ambassadors. The videos served as a blueprint for influencers, demonstrating how to showcase the product in a way that feels natural while maintaining brand cohesion.

This approach not only filled the gap in their testimonial marketing strategy but also reinforced the authenticity and practicality of Unbound Merino’s apparel—helping them stand out in the competitive travel and lifestyle market.

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If you’re ready to break through the atmosphere of ordinary and leave a mark that burns bright, you’re in the right place.